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Working together to protect wild places

The Conservation Alliance’s mission is to engage businesses to fund and partner with organizations to protect threatened, wild places in North America. They collect annual membership dues from outdoor industry companies, and contribute 100 percent of those dues to conservation organizations. The Petzl Foundation is member of the Conservation Alliance.

MARCH 2016

Protéger les espaces sauvages avec les entreprises du loisir

In 2015, $1.6m was allocated to 43 organizations for their work to protect special places in the US, Canada, and Mexico. Grantees protected 1,179,695 acres of land and 13 river miles, acquired one climbing area, and removed two dams. After more than a decade of support from The Conservation Alliance, the Idaho Conservation League secured permanent Wilderness protection for 275,665 acres in the Boulder and White Clouds Mountains of Central Idaho. In the iconic Red River Gorge of Kentucky, our grant to Access Fund led to the acquisition of Muir Valley, a 300-acre climbing crag within the Valley. WaterWatch used our funding to remove two dams on a key tributary to Oregon’s Rogue River. And the American River Conservancy successfully acquired the 10,115-acre Granite Chief property, the largest private inholding in California’s Sierra Nevada south of Donner Summit. It is important that each of the projects we support be able to articulate a tangible end goal like those above.

The Conservation Alliance

In addition to funding conservation work, The Conservation Alliance supplements grants by organizing advocacy efforts on behalf of the projects supported. In 2015, they completed a range of efforts that brought business voices to bear on conservation efforts. Three trips were organized to Washington, DC during which outdoor business leaders met with members of Congress and the Obama Administration to demonstrate business support for conservation measures. Several sign-on letters and post card campaigns were also conducted to bolster conservation efforts. Each project supported demonstrates that conservation is good for the economy.

John Sterling, Executive Director of The Conservation Alliance, says:

Témoignage de John Sterling, directeur exécutif « The outdoor industry has an inherent connection to our wild lands and waterways. These are the places that outdoor enthusiasts go for adventure, solace, and recreation. The Conservation Alliance was founded in 1989 by four outdoor companies that felt the industry needed to do more collectively to ensure that wild places are protected. The Conservation Alliance serves as the connecting point between the outdoor industry and the conservation community in North America. Together we provided the resources necessary to protect places where people love to recreate: whether climbing in Muir Valley, paddling through Brown’s Canyon, or backpacking through the White Cloud Mountains. We work hard to put our members’ dues in the right hands, and we are grateful to the Petzl Foundation for helping us achieve our results. »


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The Conservation Alliance




Uploaded in March 2016


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