Using technology to prevent counterfeits sold over the internet

Has Petzl explored the idea of using authentication software to guarantee that your equipment sold via commerce sites is genuine? Companies like Twitter and Instagram generate secret OAuth keys for 3rd parties using their API. I imagine that the same technology could somehow be use to demonstrate to a user that a e-retailer is genuine. I imagine that each e-retailer could code in their site with a button that says something like "Verify that this is a genuine Petzl" product. When the button is clicked it would open a new window to a page on the petzl.com domain where the secret API key is checked. AFAIK no such product exists, and I'm not 100% certain that this is possible, but it may be an idea to explore together with other companies in the same predicament at Petzl.

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